Tourism is one of Kenya's leading foreign exchange earner and third largest contributor to the GDP after agriculture and manufacturing. As a country, tourism accounting for close to 10% of Kenya are GDP, and Kenya aims to be among the top ten long-haul tourist destinations in the world offering high end, perse and distinctive visitor experience. Machakos County offers an authentic cultural experience with its natural attraction sites and recreation centers.
Entertainment, Hotels and Recreation Centers
There is high demand for quality accommodation within the county. Kenya as a country also needs to increase its bed capacity for four-star and five-star accommodation from the current 18%.
There is opportunity to tap into conference tourism given that Kenya’s marketing efforts are positioning the country as a regional hub for doing business. Machakos’ proximity to the Jomo Kenyatta International Airport positions the county as a viable meeting and conferencing alternative to the capital city Nairobi.
With a secured investment of over KES.2 Billion (about 23.5 million dollars) from The Nairobi Hospital, and commitment from educational institutions such as Mount Kenya University and the United States International University, Machakos county is still open to support other investors in healthcare by providing land to put up world-class medical facilities that will position Machakos as a healthcare destination for tourists from the region.
Film makers can leverage on the county’s potential in the filming locations, the Machakos Entertainment Center for Film, Media, Music and the Arts (MACHAWOOD), as well as maximize on the zero rating of VAT on film production equipment and services.
Machakos is a centre for cultural, arts and sports. The CAR Africa women’s Sevens Cup in April, The Bamburi Rugby Super Series, The Tusker premier league, The Masaku 7s Rugby Tournament and The East and Central Africa Senior Challenge tournament are some of the sporting activities happening in the county. The county is seeking investment partners in sports stadia, sporting activities and has even set aside land for the construction of a Formula 1 race track.